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Know Limits

By Daniel Mall

While most of my design time is spent for on-screen endeavors, occassionally I'll take on a print project or two. I almost always find that there are such clear differences between the two, differences that make me believe that a great web designer can be a terrible print designer, and vice versa. The biggest difference for me is the limitation that each medium holds.

The ability to understand and design within the technology is what separates the superstars from the fanboys. For instance, print design offers the designer a much wider typographic range than the web does. Sometimes I get a bit overwhelmed by the sheer volume of typefaces readily available for use. One of the most cruicial and rigorous parts of a project for me is choosing an appropriate set of typefaces for the job. Notice that I didn't say “the right set”. I'm a firm believer that a large selection of faces can be appropriate for a project; choosing from the pool is just a matter of preference. 

Read original: Know Limits