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The non-typographer's guide to practical typeface selection

By Cameron Moll

Warning: This article contains nothing nearly as meaty and complex as my dissertation about chiasmi from a few weeks back. But I promised I’d follow up with a more detailed report of my five minutes of fame at SXSW 2005, so here she goes.

Let’s be frank right off the bat: I don’t presume to be a typographer, or even anything close to an expert with a replete knowledge of typography and its history. Instead, I take a more practical approach to typeface selection, given the environment I’m generally in rarely requires that I need to complicate the process further.

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