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There's a new serif in town

By John Kehe

No - not the cowboy kind. We're talking about type here. The word is s-e-r-i-f , and it means the little feet that a letter sits on, an important element in the design of type. Want to know more? Here's a glossary of terms about type:

BASELINE - The imaginary line on which letters rest.

DESCENDER - The part of the letter that dips down below the baseline - such as "j" or "y."

ASCENDER - A vertical stroke that rises above the body of a letter. Think "h" or "f."

BOWL - The rounded, closed part of a letter. A capital "B" has two.

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