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What is a Font Flag? What is a Font Specimen Sheet?

By Jacob Cass

 

Font Flag

Do you know what a font flag or font / type specimen sheet is? Here are the answers as well as an example made by myself for typography class at university.

What is a Font Flag?

A font flag is a poster – a visual ‘sell’ – presentation of the style, feel, mood and aesthetic sense of a particular font. It deals with the emotive, pictorial, poetic or pragmatic sense of the font. It may recall the sense of history, the classification group, notable or famous uses. It is about appeal – looking good.

What is a font specimen sheet?

A font specimen sheet is about measurement specifics, display of the font – all characters and expressions, at differing point sizes, paragraph setting, leaded or tracked. Upper Case and Lower Case, title box, formal identification of the font - its name, classification, designer/typographer, the foundry – and a demonstrated showing of ‘font family’ characteristics – weights/shade in print.

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